In July, EXEDA Experience opens the conversation around one of the most important transformations in business today: the reinvention of sales and business development through AI.

For years, sales was treated as a game of pressure, persuasion and persistence.

More calls.

More emails.

More meetings.

More follow-ups.

More pipeline reviews.

But the buyer has changed.

Customers are more informed.

Markets are more crowded.

Trust is harder to earn.

Attention is harder to access.

Generic outreach is easier to ignore.

And AI is entering both sides of the buying journey.

This means sales must evolve.

The future of sales is not more automation.

It is not more AI-generated messages.

It is not more fake personalization.

The future of sales is revenue intelligence.

Knowing who is ready.

Knowing why the moment matters.

Knowing what context changes the conversation.

Knowing which proof creates trust.

Knowing when the human must enter.

Knowing how personal brand creates credibility.

Knowing how communities reveal opportunity.

Knowing how offline relationships accelerate commitment.

Knowing what the system must remember after every interaction.

Sales & Business Development x AI: The Revenue Intelligence Engine is an EXEDA Experience dedicated to the new rules of selling in the AI age.

We will explore how strategy, marketing, personal brand, community, offline relationship building, CRM data and AI agents connect into one intelligent system that turns conversations into compounding pipeline.

Because the brands and leaders who win the next era will not be the ones with the most leads.

They will be the ones who know which signal deserves trust, timing and action.

A premium EXEDA Experience about the future of sales, business development and relationship capital in a world where AI changes how buyers discover, compare, trust and decide.

This is not an event about using AI to spam more prospects.

It is an event about using AI to sell more intelligently.

We will explore how modern leaders, founders, sales teams and business developers can move from cold outreach to signal-led prospecting, from generic follow-up to contextual re-entry, from random networking to community intelligence, and from manual pipeline management to AI-assisted revenue systems.

Because the next sales advantage will not come from volume.

It will come from timing, trust, relevance and intelligence.

This is the EXEDA Experience where we decode the future of sales in a world where buyers are more informed, AI agents are entering the journey, generic outreach is losing power, and trust becomes the most important business currency.

The old sales game was about chasing leads.

The new sales game is about reading signals, building trust, entering conversations with relevance and designing systems that turn relationships into compounding revenue.

The sale is not in the lead. The sale is in the signal.

Date: Tuesday, 21 July

Time: Doors open at 17:30 | Fireside conversation at 18:30

Location: Velveto Garden by Velveto Events | 30 Oltețului Street, Bucharest

Audience: 100+ brand builders, entrepreneurs, executives, and marketing professionals