Nov 10 • EXEDA EDITORIAL TEAM

EXEDA October Experience: Sales & Business Development: Master the Art of High-Impact Deals

“Sales is not a department. It’s life.”
That idea set the tone for an evening that brought together some of Romania’s most influential business leaders for a dynamic, thought-provoking, and unapologetically practical experience.
The EXEDA October Experience — themed around Sales & Business Development: Master the Art of High-Impact Deals — transformed V Lounge by Velveto Events into a space of insight, energy, and authentic connection.

The Evening in Review

The evening’s core discussion brought together a distinguished panel of speakers:

  • Călin Iepure, CEO @ bizz.club Romania
  • Nicoleta Gerea, Branch Manager @ Suzuki Romania
  • Cătălin Cepișcă, Senior Director @ Raiffeisen Bank Romania
  • Gabriel Voicu, Executive Vice President & Managing Partner @ SVN Romania

Moderated in true EXEDA style — open, direct, and results-oriented — the two-hour session explored what it means to sell, influence, and build relationships in an AI-driven, competitive world.
The discussion positioned sales not as a transactional skill, but as a core leadership capability — one that demands empathy, adaptability, and self-awareness. Speakers exchanged perspectives on authenticity in leadership, the emotional intelligence behind negotiations, and the fine balance between strategy and trust.

Mindset over Mechanics

All speakers reflected on the belief that sales happens every day — not just with clients, but with teams, partners, and even ourselves.
They shared how daily rituals, self-awareness, and authenticity keep them connected to their purpose, even beyond targets and KPIs.

Emotion Drives Decision

In response to the question “When did emotion outweigh numbers?”, each leader offered powerful stories where instinct, empathy, and trust changed the outcome of a negotiation.
The consensus was clear: logic supports the sale — emotion creates it.

From Transaction to Relationship

The panel agreed that what differentiates a transaction from a relationship is intention.
The true art of sales lies in building partnerships that outlive contracts — driven by consistency, integrity, and genuine care.

Spotlight Moments

Călin Iepure reminded the audience that networking isn’t a tactic — it’s a philosophy of generosity and trust.
“Business happens when trust flows,” he said. “And when it breaks, rebuilding it starts with empathy and ownership.”

Nicoleta Gerea spoke about influence without authority in a competitive, often male-dominated industry.
She shared lessons on earning respect through performance and authenticity, emphasizing that “leadership is not imposed — it’s inspired.”

Cătălin Cepișcă reflected on patience and timing in corporate development.
“The hardest part of business isn’t the ‘no’ — it’s knowing when to wait for the right ‘yes.’”

Gabriel Voicu brought energy and heart to the discussion, sharing that even after thousands of transactions, “each client must feel like the first.”
His message: authenticity sustains motivation; passion fuels performance.

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Final Reflection: The Human Element

As the discussion closed, the final question resonated across the room:

“In an era where AI can prospect, analyze, and write — what remains profoundly human in the art of selling?”

Each speaker echoed the same truth:

AI may predict behavior, but it cannot build trust.

What remains human — and irreplaceable — is connection, empathy, curiosity, and the courage to care.


The evening concluded with Super Networking, where conversations flowed, partnerships formed, and the EXEDA community grew stronger — united by the belief that sales is life.


A heartfelt thank you to all of you who joined and to our partners:


Raiffeisen Bank Romania and AcceleronX as Founding Partners. 

Universitatea de Vest din Timișoara as Institutional Partner. 

K R O N S I T, AQUA Carpatica, Domeniile Sâmburești, Velveto Events, 5 to go, FullColor, REALTYNNO, THAIco Spa, Beko, Cosmopolis Evolia, Seedblink as Brand Partners. 

BIZZ.CLUB Romania, Business Days, Crucea Roșie Română, TravelConnects as Community Partners.


In Summary

The EXEDA October Experience wasn’t just an event — it was a masterclass in authenticity, connection, and leadership.
From insights on buyer psychology to the nuances of global deal-making and influence with integrity, the evening reaffirmed EXEDA’s mission:
to empower professionals not just to sell more — but to lead, communicate, and grow with purpose.

The Journey Continues

Stay tuned for our next EXEDA Experience — coming this November.

📅 November 20, 2025
📍 Velvet, Velveto Events, Bucharest
🎟 Secure your seat: www.exedaonline.com/exeda-event 

Want to be part of the next EXEDA Experience?
Visit exedaonline.com for updates and upcoming events.
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